James Doherty
Creative | Director | Writer
In my time at Sky I’ve lead on multiple 360 campaigns for NOW TV. The projects cover everything from sports ranges and membership spots, to entertainment collections and launches. Here are some recent examples.
The campaign above used the return of sport after the first lockdown to drive pass sales to non NOW TV subscribers. They hoped to generate 5000 extra pass sales but the campaign exceeded all expectations with over 35000. The campaign featured: TV, radio, posters, press and social media.
The campaign below was NOW TV Ireland’s nationwide campaign for the 2020 Start of Season. This campaign generated an additional 20000 sales and also featured TV, radio, posters, press and social media deliverables.
The following campaign was NOW TV’s ‘Festive Football’ offering which was a fully integrated promotion featuring TV and radio commercials, press ads, digital takeovers and social media ads, including a massive focus on Snapchat.
