Major Stories was the 360 campaign for the 2017 Golf Majors on Sky Sports. The concept was inspired by the Major Stories behind each of the 2016 tournament Champions and their route to victory.
The promos were shot with the reigning Champions at various locations around the world. Key deliverables included press ads, billboards, digital posters and multiple radio advertisements to tight and evolving deadlines.
Credits Creative | James Doherty Producer | Fred Salmon | Sky Director of Photography | Tim Green Sound Design | Simon Hitner | Sky Graphic Design | Liam Proniewicz | Sky Voice-Over | James Thornton