James Doherty

When I worked with a marketeer to come up with a ‘screen legends’ stunt I had this idea to have the talent housed in floating screens. The thinking was to create this fluid environment where the screens are forming the title of the season. I like the alluring vibe of the spot and the designer did an amazing job pulling it all together.

Creative | James Doherty Creative Lead | Laurie Smith | ITV Graphic Design | Joe Lewis | ITV Sound Design | Eddie Menez | ITV