This was a hard project as the client wanted a Will Smith collection that was missing some of his biggest films (Men In Black, Independence Day, Ali, Aladdin). I also needed to combine The Fresh Prince of Bel-Air with his more mature film credits. I’m happy the promo answered the brief and the use of a Will Smith track really played it’s part in making it feel like an event you wouldn’t want to miss.
Creative | James Doherty Graphic Design | Sten Sheppard | Sky Sound Design | Justin North | Sky