James Doherty

This brand spot was intended to raise the profile of UKTV, as a majority of customers were unaware that a many of the channels in it’s portfolio (DAVE, Gold, Watch) belonged to the same company. I decided to write a script that would react with the content but also drive a narrative that would capture the range of emotions that are associated with each specific channel.

Credits Creative | James Doherty Creative Lead | Paul Philpott | UKTV Sound Design | Ben Maughn | The Farm Graphic Design | Adam Cutts | UKTV