James Doherty

PROMAX UK | BEST SPORTS ORIGINATED | NOMINATED PROMAX UK | BEST USE OF MUSIC | NOMINATED

This promo was the second in a series of England football promos that featured singers from popular bands, in this case Tom Smith of the band Editors. I wrote and produced the music from my home studio and filmed with the players on a media press day at ITV.

We originally intended to use the players recording lines down the camera but their delivery in most cases was unusable. Thankfully the vulnerable moments in-between takes went well with the music to create a unique and disruptive promo.

Credits Creative | James Doherty Lead Creative | Laurie Smith | ITV Producer | Steve Ryan | ITV Sound Design | Richard Nathan | ITV Graphic Design | Haydn Gee | ITV Vocals | Tom Smith of Maximo Park