James Doherty
Creative | Director | Writer
This was a big project with a huge budget and simple objective: to drive subscriptions while delivering a standout campaign. We then decided to place ‘real fans’ at the heart of the work.
Working with user generated content created it’s fair share of challenges, but the results were worth it. We then landed on the idea that ‘every match matters to someone’. Whether it’s Luton v Fulham, or City v Liverpool, you can find jeopardy, passion and emotion in any fixture.
Credits
Creative Lead | James Doherty Art Director | Rob Donaldson Copywriter | Joe Dennett Photos | Nick Eagle Producer | Rupert Savage Production Assistant | Sam Turnell Account Manager | Susan O’Hanlon Sound Design | James Thomas | Bubble TV Graphics | Cat Hutton | Sky Voice-Over | Kelly Cates